Jugaad Innovation by Navi Radjou Jaideep Prabhu Simone Ahuja Kevin Roberts
Author:Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts
Language: eng
Format: epub
Published: 2018-06-26T16:00:00+00:00
Cocreating Value with the Margin
Jugaad innovators like Dr. Rana Kapoor are uniquely attuned to respond to the external pressures and opportunities they face. They often live close to marginal segments, they perceive these segments' unmet needs first-hand, and they have an intuitive grasp of how to meet them. They also have a sense of fairness that drives them to make basic services like education, health care, and energy accessible to all. Finally, jugaad innovators believe in what Bill Gates calls “creative capitalism”—that is, they know how to employ for-profit business models to bring about social change. 4 Jugaad innovators work with these traits to successfully reach the excluded in the following ways.
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